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Gali Hershenzon

Founder at Sapio

CEO & Founder at Sapio – Research-Based Consultancy | Bridging Data, Human Insight & Business Impact | Creator of Data Morgana | Speaker

Gali established Sapio Research and Development Ltd. in 2007 and has managed the company ever since.

Gali holds a BA in Psychology and Business Administration from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University.

Gali is a marketing specialist with over 15 years of accumulated experience in market research, together with branding and marketing strategy. Her extensive experience managing quantitative and qualitative research projects enables her to achieve innovative consumer insights and resolve complex marketing issues.

Gali previously lectured on marketing and statistics at various academic institutions, and is currently a guest lecturer for MBA students at Tel Aviv University's School of Management.

Website Sapio
Featured

How Analytics Tools & AI Can Subtly Distort Our Understanding

20 min read
22 December
in Brand Stories
by Gali Hershenzon

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

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