Geoff Lowe is Executive Director of New Zealand based market research technology company, Infotools. Geoff has been involved in consumer insights in various ways since 1986. He is driven by the vision to help researchers realise the potential in the data they're collecting. He believes knowledge is power, but shared knowledge is superpower! www.infotools.com
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
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