Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.