Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake
Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.