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J. Walker Smith

Knowledge Lead, Consulting at Kantar

J. Walker Smith, Chief Knowledge Officer, Kantar is the author of Kantar’s Insights 2030 study, for which more information can be found here.

Walker has been described by Fortune as “one of America’s leading analysts on consumer trends,” and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. In 2014, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.


5 min read
15 December 2021

The future of insights