1. Home
  2. Organisations

Kantar

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

21 November 2023

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


12 July 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.


5 July 2023

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


4 August 2022
in General

Sandeep Dutta interviews Oana Rengle for Research World


28 July 2022
in General

Sandeep Dutta interviews Oana Rengle for Research World


25 March 2022
in General

Why showing empathy is not as easy as it may sound?


Imagination

5 min read
15 December 2021

The future of insights


2 December 2021

Asking the world a question