Introducing the second wave of the Esomar Demographic Committee
The secret behind brands that grow margins while others cut prices.
Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.
Plus ca Change in the Insights Industry?
11 min readA 40-year (half-century?) perspective
Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.