Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.
Sandeep Dutta interviews Oana Rengle for Research World
Sandeep Dutta interviews Oana Rengle for Research World
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Imagination
5 min readThe future of insights
What is the secret of happiness?
7 min readAsking the world a question