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Keith Ang

Keith is Head of Sales, Data & Insights - Asia at Pureprofile, a global data and insights business that helps brands and media owners identify, connect and engage with consumers - A leader in market research services, with a large consumer panel and a suite of technology products for media owners, agencies, and brands. Based in Singapore, Keith most recently spearheaded Pureprofile's expansion into Asia, taking responsibility for growing the business across the region and expanding the scope of the firm's data and insights function as employee number 1. Keith brings more than eight years of experience in market research to the role, previously working at Kantar Profiles as Client Development Manager and at Nielsen as Consumer Insights Consultant.

27 February 2023

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.