Kelly is an award-winning insight leader specializing in the integration of Artificial, Cultural, and Human Intelligence to deliver deeper, more actionable insights. At Verve, she has played a key role in pioneering AI-powered Intelligent Personas (VIPs), combining high-quality proprietary data with generative AI to redefine audience understanding. With an extensive background in market research, she has worked with leading global brands to develop and deploy innovative approaches that blend technology with human expertise. Kelly has bold views on the future of research and isn’t afraid to challenge the status quo - championing smarter, faster, and more ethical ways to unlock insight.
AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.
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