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Leigh Caldwell

Partner & Founder at Irrational Agency
leigh caldwell

Leigh is a cognitive economist and founder of Irrational Agency, which leads the insights industry in turning the latest science into powerful market research tools. His book The Psychology of Price shows how to apply behavioural economics to pricing strategy, he has presented several times at ESOMAR Congress, as well as at the world's leading scientific conferences in psychology and economics, and he was featured on the inaugural GRIT Future List in 2019.

Irrational Agency
Popular

FCA Consumer Duty: The top biases you need to know about

7 min read
14 December 2022
in Innovations
by Leigh Caldwell

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

Popular

System 3 and storyhearing

7 min read
16 December 2021
in Innovations
by Siyanda Mohutsiwa, Leigh Caldwell

Tell us about your life one year from now.

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