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Louise McLaren

Managing Director at Lovebrands

Louise is the MD of the UK office of Lovebrands, a Paris-headquartered strategic insights consultancy. Louise's expertise lies in applying a wide range of insight techniques (qual, quant, cultural insight, advanced analytics) to complex business and brand challenges, from segmentation to brand positioning to innovation to category strategy, and much more besides. She joined Lovebrands to set up the UK office, and from there works on a diverse array of international challenges across sectors.

26 July 2023
in General

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.