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Pablo Pérez

Marketing Research & Insights, Ads, EMEA at Google

Pablo is a market insights manager at Google, where he leads retail research for EMEA. Prior to joining Google, he was an insights manager on P&G, specialized in retailing. Pablo holds an MBA from CEIBS and an MSc in Physics, and is a regular speaker on evolving consumer behavior, cross-media measurement, retail and marketing effectiveness.

Google

Series Popular

Syncretism in action: Implications on brand image measurement

6 min read

13 October 2023

in Brand Stories

by Pilar McCrory, Pablo Pérez

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Series Popular

Syncretism in action: A brief review of brand building and measurement theories

8 min read

13 October 2023

in Brand Stories

by Pilar McCrory, Pablo Pérez

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.