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Pilar McCrory

Design Research Associate Manager at Accenture Song

Sociologist, with a Master's degree in Applied Social Research and Data Analysis and another in Business Intelligence. With the ambition to understand human behavior from a broad perspective, she has worked with different methodologies and approaches, from various companies and sectors.

Accenture Song

Series Popular

Syncretism in action: Implications on brand image measurement

6 min read

13 October 2023

in Brand Stories

by Pilar McCrory, Pablo Pérez

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Series Popular

Syncretism in action: A brief review of brand building and measurement theories

8 min read

13 October 2023

in Brand Stories

by Pilar McCrory, Pablo Pérez

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.