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Scott Worthge

Senior Director, Research Solutions at Quest Mindshare

Scott leads a Quest team focusing on B2B research, especially for EU clients. His more than 30 years of market research experience focus on quantitative survey research, with particular expertise in questionnaire design, sample plan development and data collection techniques. Scott has also taught at the university-level in the U.S. for more than 20 years, notably for UC Berkeley (market research post-undergraduate courses) and for the Masters in market research program at Michigan State University.

Data Degradation

10 min read
22 December 2021
in General

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.