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Vinay Ahuja

Procter & Gamble Europe

Vinay Ahuja is leading the transformation of how P&G builds and activates data-driven insights and analytics in Europe to power brand building and shape business strategy.

Procter & Gamble Europe
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Why The ICC/Esomar Code Will Matter More Than Ever In 2026

8 min read
8 January
in General
by Vinay Ahuja, Joaquim Bretcha

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

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