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Yogesh Shendye

Founder and Managing Director at Factive Research

Yogesh Shendye is the Founder and Managing Director of Factive Research, an insights and analytics firm known for its innovative, unconventional approach to market research. With over 25 years of experience, he has led impactful work across Travel Retail, FMCG, Media, Telecom, Education, and the Consumer Services industry, including gaming, digital media, music streaming, and online education.

His commitment to innovation is reflected in his ESOMAR-published whitepaper, “Evaluating Soft Brand Advertising on Television Including Product Placement and In-Program Brand Exposures” (Asia Pacific 2004), which was nominated for the John and Mary Goodyear Award—a pioneering effort in measuring embedded brand communication.

Yogesh and his team at Factive have developed industry tools in pricing research, audience measurement for outdoor media and measurement for in-film placements.

Factive Research

In a World Without Trust

10 min read
20 August
in Innovations
by Yogesh Shendye

The Evolution of Human Confidence

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