Recent Articles

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.