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Esomar Congress Preview: Marketing's Most Expensive Oversight

5 min read

13 August

in General

by Alex Holmes

Shape Insight and BBH USA ask brands to rethink how they engage ADHD audiences. Silent Spenders 2026 covers loyalty, convenience, scarcity tactics and five principles for fair research. Read the preview before ESOMAR Congress 2026.

Featured

What I Know Now... Martin Oxley

13 min read

10 August

in General

by Rhiannon Price

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.