Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In healthcare, innovation often occurs in isolation. Clinicians, innovators, and patients push progress separately. Breakthroughs happen but are rarely aligned, and insights are gathered but seldom shared.
In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).