Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What happens when research gets the language right, but the culture wrong? As surveys and AI-moderated interviews become more conversational, cultural nuance starts to shape not just how people respond, but whether the research works at all.
AI Interviews: Are Respondents Ready?
3 min readCint finds 73% of UK respondents and 76% in the US are open to AI-moderated interviews. Their views on trust, comfort and format reveal what matters when AI asks the questions.