Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What Congress told us about AI
10 min readWe listened to every recorded session of Esomar Congress 2025 and 2026. AI is no longer one topic on the programme: it has become the setting for almost everything else.
AI Interviews: Are Respondents Ready?
3 min readCint finds 73% of UK respondents and 76% in the US are open to AI-moderated interviews. Their views on trust, comfort and format reveal what matters when AI asks the questions.