Pernille Kok-Jensen – Trends & Cultural Insights Director, MARE
Pernille Kok-Jensen is a seasoned expert with 20 years of experience turning trends and cultural insights into powerful, actionable strategies. With a sharp eye for emerging signals and a deep understanding of cultural shifts, she helps organizations across industries anticipate change and stay ahead of the curve.
Blending her background as a trend researcher and creative strategist, Pernille crafts future-proof strategies that resonate. She has guided leading start-ups, scale-ups and leading brands such as MTV, Spotify, Stoov, Nike, Glenfiddich, ANWB, Campina, and VGZ in navigating cultural shifts and embedding innovation.
A published author and award-winning keynote speaker, Pernille is known for her bold thinking and passionate storytelling. Born in Denmark in 1976 and raised across Africa and Asia, she holds a Bachelor’s degree in International Culture & Communication and a Master of Arts. Fun fact: her early career as a nightlife performer in her twenties adds a unique creative edge to her strategic work today.
In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.
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