Recent Articles

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

From academia to action: bridging traditional ethnography and consumer insights

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Semiotic Mapping of Six Animated Children’s Series

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.