Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.