Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.