Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji
The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.
Book Review: Hacking the Human Mind – The behavioural science behind 17 of the world's best brands
6 min readHacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.
Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.
“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.