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Jack Miles

Editor in Chief at Research World

Jack specialises in quantitative research for international clients across an array of sectors. These studies have led him to work with brands such as Jaguar, Navistar and Volvo. His main research interests are brand research and consumer trends, with a focus on quantitative methods and the use of statistics to derive solid strategic planning for clients.

He has a particular focus on developing creative ad-hoc quantitative methods that use a range of data sources. He can also be found writing papers for a range of well-known publications such as Admap, Huffington Post and Research World.

Outside the office, Jack can be found training in martial arts, in which he holds a 3rd degree black belt in Taekwon-do, and partaking in various endurance sports.

23 April
in General

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.


16 April

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.


15 April

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.


14 April

Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.


2 March
in General

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using insight to drive change in businesses.


3 February

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.


12 January
in General

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.


9 December 2025
in General

From the methods that matter to career paths to cuisine & culture


7 October 2025

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.


6 October 2025
in General

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

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