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Jack Miles

Senior Research Director at Northstar Research Partners, Research World Editor in Chief, Online at ESOMAR

Jack is Senior Research Director at Northstar, he specialises in quantitative research for international clients across an array of sectors. These studies have led him to work with brands such as Jaguar, Navistar and Volvo. His main research interests are brand research and consumer trends, with a focus on quantitative methods and the use of statistics to derive solid strategic planning for clients.

He has a particular focus on developing creative ad-hoc quantitative methods that use a range of data sources. He can also be found writing papers for a range of well-known publications such as Admap, Huffington Post and Research World.

Outside the office, Jack can be found training in martial arts, in which he holds a 3rd degree black belt in Taekwon-do, and partaking in various endurance sports.

6 September 2023
in General

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

17 August 2023

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

29 March 2023

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

28 March 2023

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

12 January 2023
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

28 April 2022
in Opinions

As valid today as they were in 1916

2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary