Unearthing insights in the age of no-code and AI
We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.
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In this episode of the Talking Insights podcast, we explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely. Weavely is a startup with a unique approach, allowing users to create highly customised forms and surveys using a no-code system.
Florian highlights the revolutionary integration of AI in generating initial drafts and coding for web applications, making the process more accessible to insights professionals.
The conversation delves into the potential impact of AI on market research, discussing the advantages and challenges of using AI to gather insights. Florian also emphasises the need for a hybrid approach, combining AI automation for routine tasks with human interaction for more precise insights. Weebly's niche lies in its ability to create exceptionally customised forms and surveys, setting it apart from the competition.
Summary
Building custom forms and gathering insights without coding
AI's impact on surveys in the insights industry
Using AI for UX research, potential limitations and biases
Using AI to create customised web applications from Figma designs
Automating software development through design
Iliya Hull
Senior Marketing and Community Coordinator at ESOMARIliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
