The Problem with “Human in the Loop”
5 min readHaving a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.
If you have ever pulled together a twelve-country study and found the gender variable behaving differently in every market, you already understand why Esomar's demographics project exists.
Learn how Esomar’s AI Trends study 2026 sheds light on AI adoption and governance
At the Esomar Congress in September, we will host a red-teaming debate on how AI is being adopted by the research and insights industry.
Catch up on practical AI and IP guidance
Discover the latest companies who have chosen to join the Esomar community as corporate members.
In a typical online survey today, a large share of the responses collected never reach the analysis stage.
Fundador de DATUM Internacional • Pionero de la investigación de mercado en el Perú | Founder of DATUM Internacional • Pioneer of Market Research in Peru
Research does more than improve products and services — it also plays a key role in supporting democracy. At the Esomar Citizen Insights Summit, industry leaders highlighted the importance of research, data, and citizen insight in democratic life
The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.