AI adoption puts research quality and trust to the test. For World Standards Day, we explore how standards, ethical codes and human oversight guide the profession’s next steps.
AI Is Global. Adoption Is Local.
5 min readAI is moving too fast for organisations to learn only from their own experience.
What Congress Told Us About AI
10 min readWe listened to every recorded session of Esomar Congress 2025 and 2026. AI is no longer one topic on the programme: it has become the setting for almost everything else.
It’s hard to stand behind your findings when you doubt the data. Ray Poynter explores what clients expect from suppliers, and their own role in protecting research quality and trust.
The Problem with “Human in the Loop”
5 min readHaving a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.
If you have ever pulled together a twelve-country study and found the gender variable behaving differently in every market, you already understand why Esomar's demographics project exists.
Learn how Esomar’s AI Trends study 2026 sheds light on AI adoption and governance
At the Esomar Congress in September, we will host a red-teaming debate on how AI is being adopted by the research and insights industry.
Catch up on practical AI and IP guidance
Discover the latest companies who have chosen to join the Esomar community as corporate members.