Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?
How have study designs evolved in 2024?
5 min readThis excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Safeguarding Trust in the Age of AI: Why a Revised Code of Conduct Matters for Our Industry
5 min readESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.
This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.
Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.
The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.