The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.
This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.
It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.
Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.
The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?
Lessons from the Global Prices Study 2025
Inside the $153bn Insights Industry
4 min readA US$ 153 billion insights industry – What has changed since 2023?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji
For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.