The Road to Business Impact
8 min readMarket research began with the goal of impacting businesses. In 1911 it was created the first commercial research role to improve advertising effectiveness, joined by pioneers like Nielsen, Starch, Gallup, and Ogilvy, who engaged with senior management.
A Transformative Opportunity!
2 min readESOMAR Foundation Launches 2025 Education Program for Global Talent
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?
How have study designs evolved in 2024?
5 min readThis excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Safeguarding Trust in the Age of AI: Why a Revised Code of Conduct Matters for Our Industry
5 min readESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.
This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.
Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.