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ESOMAR

29 May
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 May

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.


1 May
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


30 April
in General

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.


16 April
in General

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference


10 April
in General

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.


9 April
in General

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.


27 March
in General

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.


26 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

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