Recent Articles

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

We are the chefs. Data are our ingredients.

But concerns exist.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

Observations and takeaways from the AI Forum

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

How can AI support insights professionals in bringing insights to life and building compelling narratives?

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

AI is fast becoming a driving force in the market research and insights industry.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.