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Happy Thinking People

Happy Thinking People partners with our clients to transform People Understanding into successful products, services and brands.

People Understanding is Happy Thinking People's area of special expertise – getting to the “why” in a sensitive manner, and helping our clients make sense of situations and identify business opportunities. Happy Thinking People don’t just see shoppers, consumers or customers – they help their clients understand the full person and the full story behind any decision.

16 March
in Opinions

Sales and market research – how do they rub along together, if at all?


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.