Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Step 2 – The company location from the point of view of consumers and employees
Practice gratitude - day in day out. Try to trust more and forgive.
Sales and market research – how do they rub along together, if at all?
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
Do you always have to generate primary data to arrive at Qual insights?
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
Making outcomes more meaningful, whilst insights become more valuable and valued.