Qualitative methods

Qualitative methods are used to understand people's beliefs, experiences, attitudes, behavior, and interactions.

Advertorial Series
6 October 2021

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?

1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

3 November 2021

Step 2 – The company location from the point of view of consumers and employees

23 December 2021

Practice gratitude - day in day out. Try to trust more and forgive.

24 February 2022

Unpacking conflict & tensions across consumers' multiple identities

16 March 2022

Sales and market research – how do they rub along together, if at all?

25 March 2022

Why showing empathy is not as easy as it may sound?

30 March 2022

Why we need integration

Advertorial Series
1 April 2022

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

20 April 2022

Do you always have to generate primary data to arrive at Qual insights?

12 May 2022

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

27 May 2022

Making outcomes more meaningful, whilst insights become more valuable and valued.

28 July 2022

Sandeep Dutta interviews Oana Rengle for Research World

1 August 2022

The death of evidence?

4 August 2022

Sandeep Dutta interviews Oana Rengle for Research World

Advertorial Series
14 October 2022

Best practices for crafting a discussion guide that results in effective research.

16 November 2022

How to wield market research methodology and technology to grow and convert customers

17 April 2023

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019