Qualitative methods

Qualitative methods are used to understand people's beliefs, experiences, attitudes, behavior, and interactions.

Advertorial Series
6 October 2021

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


3 November 2021

Step 2 – The company location from the point of view of consumers and employees


23 December 2021

Practice gratitude - day in day out. Try to trust more and forgive.


24 February

Unpacking conflict & tensions across consumers' multiple identities


16 March

Sales and market research – how do they rub along together, if at all?


25 March

Why showing empathy is not as easy as it may sound?


30 March

Why we need integration


Featured Advertorial
1 April

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.


20 April

Do you always have to generate primary data to arrive at Qual insights?


12 May

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


27 May

Making outcomes more meaningful, whilst insights become more valuable and valued.