Qualitative methods

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

How to turn the art of qual into a science of impact?

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Step 2 – The company location from the point of view of consumers and employees

Practice gratitude - day in day out. Try to trust more and forgive.

Unpacking conflict & tensions across consumers' multiple identities

Sales and market research – how do they rub along together, if at all?

Why showing empathy is not as easy as it may sound?

Why we need integration

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Do you always have to generate primary data to arrive at Qual insights?

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Making outcomes more meaningful, whilst insights become more valuable and valued.

Sandeep Dutta interviews Oana Rengle for Research World

The death of evidence?

Sandeep Dutta interviews Oana Rengle for Research World

Best practices for crafting a discussion guide that results in effective research.

How to wield market research methodology and technology to grow and convert customers

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019