Person-based data is essential for the running of our modern economy and society.
Measure's mission is to democratize data by giving individuals control over their data in a permissioned and privacy-by-design environment where they are compensated fairly, and data buyers, users and society can benefit from clean data of the greatest possible quality.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
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