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Paul Neto

Co Founder - Chief Marketing Officer at Measure Protocol

Paul Neto, co-founder and CMO of Measure Protocol, is a pragmatic technologist and a market researcher, with a rich and varied career.

Paul Neto, co-founder and CMO of Measure Protocol, is a pragmatic technologist and a market researcher with a rich and varied career history in research technology, data analytics and advertising effectiveness measurement.

He co-founded Measure to solve the challenges he saw in the digital data collection space, developing innovative technologies and fundamentals that offer new opportunities for data and analytics. He believes that by changing the fundamental principles of data collection, with better access to valuable behavioural data, both brands and individuals can benefit.

Measure Protocol

Series Popular

Revealing the latest trends in mobile device usage and consumer behaviour

5 min read

17 January

in Innovations

by Paul Neto

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

Popular

Think today’s privacy landscape means no more behavioral data? Think again

4 min read

1 May 2023

in Innovations

by Paul Neto

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.