Paul Neto, co-founder and CMO of Measure Protocol, is a pragmatic technologist and a market researcher, with a rich and varied career.
Paul Neto, co-founder and CMO of Measure Protocol, is a pragmatic technologist and a market researcher, with a rich and varied career history in research technology, data analytics and advertising effectiveness measurement.
He co-founded Measure to solve the challenges he saw in the digital data collection space, developing innovative technologies and fundamentals that offer new opportunities for data and analytics. He believes that by changing the fundamental principles of data collection, with better access to valuable behavioral data, both brands and individuals can benefit.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
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