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The Forge

The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create enduring and meaningful value for their consumers and customers. We have a unique director-only business model. We bring deep reserves of experience, wisdom and practicality, and each of us has a proven track record of successfully delivering and embedding growth strategies across a diverse range of categories and organisations. Importantly, we’ve all made the decision to remain hands-on, to use our experience and innate curiosity to help large and complex organisations move faster and accelerate the delivery of value to customers.

Website

Simon Garnett

Adam Rowles

Series

Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.

3 min read

9 August

in Innovations

by Simon Garnett

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Featured Series

Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.

5 min read

2 August

in Innovations

by Simon Garnett

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

Popular

Five symptoms of stagnant brands

6 min read

22 March

in Innovations

by Adam Rowles

......and four ways to cure them