Trusting the Machine, Fearing the Consequences: What 40,000 Consumers Tell Us About AI in 2026
5 min readAI use is rampant, but systemic adoption is blocked by consumers’ concerns. Research among 40,000 people reveals what drives this divide and how organisations can build confidence in how AI is used.
Beyond the trendline
6 min readWhat 2026 taught us about cultural, economic and infrastructural barriers
AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.
Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.