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Aditi Bhonsle

Associate Vice-President, Research Services at Borderless Access

Vice President, Research Services

Aditi has over 20 years of experience in market research and analytics. She has led many client engagement initiatives that require expertise in-depth analysis and a deep understanding of market research. She has extensive working experience in the technology research space and managed studies related to customer satisfaction, net promoter, brand awareness and perceptions tracking, habits and attitudes, pricing evaluation, etc.

11 May
in General

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Living smart!

4 min read
27 December 2021

A take on the adoption rate of smart home devices