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Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.
This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.
The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.
What are the forces shaping market research in the Middle East and Africa?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
The Economic Awakening of Latin America
4 min readSteering through Latin America's economic journey in the global insights industry.
The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.
An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
An insider’s perspective of this integral segment of the insights industry