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Alena Silchenko

Alena Silchenko is Russian and she is a graduate of Erasmus University in Brussels. She studied Idea and Innovation Management: a new field that's all about turning great ideas into fantastic results that help the world to move forward and improve. It implies being creative but not in a traditional sense: it's about connecting the dots, seeing the bigger picture, finding the missing piece, looking at the situation from another perspective. Discovery of her passion for Qualitative Research through her studies, led her to an exciting internship with Giulia!

24 November 2021

Step 3 – The workspace environment and atmosphere


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


15 October 2021

Step 1 – The Brand DNA: history, vision and mission to build upon