Andrew Hui

Andrew leads the Line of Business Consumer Insights team and the COE of Consumer Behaviour at TD Bank. His team leads over 350 research projects every year to support the consumer insights needs of TD Canadian Personal Banking, TD Wealth, and TD Insurance. His team is also responsible for Behavioural Economics and insights about Diverse Communities.

Prior to TD, Andrew was a VP at Ipsos – with the organization for almost 10 years.  At Ipsos, he managed quantitative market research studies for clients in a variety of industries including telecommunications, foodservice, retail, tier-1 CPG, and financial.  Before Ipsos Andrew was at Cara (now Recipes Unlimited) where he managed the overall Guest Satisfaction research program in addition to supporting the Kelsey's, Montana's, and Milestone's brands with consumer insights.

Andrew was also an instructor for the Quantitative Marketing Research course at UofT's School of Continuing Studies for four years.