What's it about?
Market research underwent tremendous transformation over the past 10 years, from the automation of quantitative research to the digitization of qualitative research to the advent of artificial intelligence.
What's in it for me?
These changes impacted what it means to be an insights professional and how brands and market research firms alike operate. While the change is far from complete, there are critical lessons that should inform our next steps. Join Schlesinger Group’s Executive Vice President of Platform Business Steve Mast and Andrew Hui, Senior Manager, Customer & Brand Insights at TD as they identify these critical lessons and what to consider for the future of market research.
Who is this for?
All those interested in the future of the industry
EVER CONSIDERED JOINING ESOMAR? We are the global business community for every data, research and insights professional. Whether you seek to grow your business, expand your knowledge, or demonstrate publicly your commitment to global standards, our community helps you reach your goals by offering a unique global network, tools and resources, and a united voice to shape your future. Find out more.
Membership fees start at EUR 100 for 12 months