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Bob Fawson

Founder and CEO at Data Quality Co-Op

Bob Fawson is Founder and CEO of Data Quality Co-Op (www.dataqualityco-op.com), the industry’s first independent first-party data quality clearinghouse. He’s committed to promoting transparency and data quality for consumer insights. An experienced executive, strategic advisor and consumer insights expert, Bob has contributed to the evolution and improvement of consumer data through a number of executive Strategy, Operational and Product roles at Numerator, Dynata, SSI and Opinionology. As Vice Board Chairman at Samplecon, and a strategic advisor to innovative market research companies, Bob enjoys contributing to the next wave of insights innovation. Bob lives in Salt Lake City with his family, and is an avid mountain biker and skier.

Data Quality Co-Op

The quality problem changed. Our tools didn’t.

6 min read

4 February

in General

by Bob Fawson

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Popular

Innovating with purpose: What market research can learn from media and finance

5 min read

17 July 2025

in Innovations

by Bob Fawson

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.