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Béatrice Parguel

Research Director at CNRS

Béatrice Parguel is a CNRS Research Director at Université Paris Dauphine – PSL in France. Her research in consumer psychology is based on experimental methodology. Focusing on topics such as greenwashing, environmental labeling, educating children about ecology, reducing over-packaging, collaborative consumption, or eco-exemplarity, it systematically aims at implications for public policy makers in terms of consumer information and education. More recently, she has begun to explore topics related to innovation management, such as the promotion of individual creativity and the impact of women's invisibility in management research. Her research has been published in the International Journal of Research in Marketing, Journal of Business Ethics, Journal of Environmental Psychology, Environmental Education Research, International Journal of Advertising, Technological forecasting & Social Change and PLOS ONE.

CNRS

Series Popular

Can advertising be saved from greenwashing? Part 2

8 min read

23 October 2023

in Hot Topics

by Béatrice Parguel, Guillaume Johnson

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

Series Popular

Can advertising be saved from greenwashing? Part 1

8 min read

23 October 2023

in Hot Topics

by Béatrice Parguel, Guillaume Johnson

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.