1. Home
  2. People

Guillaume Johnson

Research Scholar at CNRS
Guillaume Johnson

Guillaume JOHNSON is a CNRS Research Scholar based at the Université Paris-Dauphine. His research focuses on the sociopolitical dynamics of marketing with a special emphasis on race. He has explored these issues in France, South Africa, and the United States. He is one of the editors of: Marronnages : les questions raciales au crible des sciences sociales and serves on the Editorial Review Board the International Journal of Advertising. He is co-founder and co-organizer of the Race in the Marketplace (RIM) Research Network and co-edited the open access volume Race in the Marketplace: Crossing Critical Boundaries (Palgrave Macmillan, 2019). Prior to joining the CNRS, he held academic positions in South Africa and China.

23 October 2023

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.


23 October 2023

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.