Can advertising be saved from greenwashing?
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work. The second will understand why “greenwashing” and how we can solve it.
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.