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Cecile Carre

Vice President of Data Quality at Ipsos

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Ipsos

Balancing Quality and Cost: A Key Challenge for Market Research

3 min read
11 May
in Our Members Stories
by Cecile Carre

In this article from Esomar’s Global Prices Study 2025, industry expert Cecile Carre discusses the delicate game of balancing quality and cost in market research.

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