Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary
This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.
ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.
Women in Research: Alina Serbanica
5 min readMore than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.
A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.
How can AI support insights professionals in bringing insights to life and building compelling narratives?
We’re more than our senses
6 min readTaking product development to the next level
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry