Ipsos

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Taking product development to the next level

Innovation predictions in the era of Machine Learning

A playbook for innovation leaders in the CPG/FMCG industry

A playbook for innovation leaders in the CPG/FMCG industry

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.