In this article from Esomar’s Global Prices Study 2025, industry expert and the report’s sounding board member, Chee Ngai Ng, explains the benefits and challenges of low-incidence rate projects.
Is online research becoming costlier?
3 min readESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

