Home
People

David Smith

Director at DVL Smith Ltd

David Smith is a Director of DVL Smith. He is also a Professor at the University of Hertfordshire Business School. He holds a PhD in Organisational Psychology from the University of London and is a Graduate Member of the British Psychological Society.

He is a former Vice President of ESOMAR and also a former Chairman of the UK Market Research Society (MRS).

He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting. David is a Certified Management Consultant.

ESOMAR Individual Member DVL Smith Ltd

Series Popular

How to survive AI… the skills we need to stay relevant: Part 1

7 min read

23 May 2023

in Innovations

by David Smith, Adam Riley

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.