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David Smith

Director at DVL Smith Ltd

David Smith is a Director of DVL Smith. He is also a Professor at the University of Hertfordshire Business School. He holds a PhD in Organisational Psychology from the University of London and is a Graduate Member of the British Psychological Society.

He is a former Vice President of ESOMAR and also a former Chairman of the UK Market Research Society (MRS).

He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting. David is a Certified Management Consultant.

ESOMAR Individual Member DVL Smith Ltd
30 January

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


29 January

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.


25 October 2023

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.


7 June 2023

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.


31 May 2023

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.


23 May 2023

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.