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Dr. Thomas Fandrich

Co-Founder, CCO at quantilope

Thomas Fandrich is the co-founder, CCO, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management, and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

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2 March 2023

Understanding implicit associations