Understanding implicit associations

2 March 2023

Understanding implicit associations

2 min read
2 min read

What's it about?

Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automated implicit research tools. 

What's in it for me?

In this webinar, you'll learn more about the benefits of implicit research and how it can help you better understand your buyers' behaviors and their subconscious associations with your brand. We will cover what implicit association tests are, how to incorporate them into research, and how you can set up and run similar studies on quantilope’s Consumer Intelligence Platform. 

3 Key Takeaways: 

  1. What is neuro-marketing and how does it factor into buyers' decisions 

  2. Use cases for Implicit Association Tests

  3. How to quickly and affordably implement implicit association tests into your consumer research.

Who is this for?

All those interested in understanding how implicit research can help understand buying behaviour


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Dr. Thomas Fandrich
Co-Founder, CCO at quantilope