What happens when research gets the language right, but the culture wrong? As surveys and AI-moderated interviews become more conversational, cultural nuance starts to shape not just how people respond, but whether the research works at all.
Building Behavioral Panels That Work
12 min readThis article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.
Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.
Simulating Insights and Tribute Bands
13 min readThe 5 Blind Spots of Synthetic Responses