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Felix Eggers, PhD

Professor of Marketing, Copenhagen Business School

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Conversation Richness, Not Just Buzz, Drives Interest

7 min read
4 May
in Hot Topics
by Rogier Verhulst, Marco Vriens, PhD, Jakob Sjölander, Felix Eggers, PhD

Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

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