Your stakeholders seem to trust the research. So why won’t they act on it? Marco Vriens explores why insights face resistance and how researchers can persuade people to act on them.
In B2B software, forecasting adoption is one of the hardest jobs in product strategy. We compared the results of a human conjoint with five synthetic conjoint results. One of the tests came within a percentage point of real buyers’ choices.
Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.