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Rogier Verhulst

Kwantumlabs.ai

Conversation Richness, Not Just Buzz, Drives Interest

7 min read
1 January 2024
in Hot Topics
by Marco Vriens, Jakob Sjölander, Felix Eggers, Rogier Verhulst

Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

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