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Kathryn Topp

kathryn topp

CEO and founder of insights tech company, Yabble, Kathryn is an award-winning researcher with 20 years’ experience in research and software.

2 April
in General

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.